Professionally, I am the chief communications officer at UC Santa Cruz, overseeing a talented team of writers, marketers, photographers, videographers and web developers. My past experience includes having led an innovative and award winning communications team as a creative and digital strategist at UC Irvine.
I specialize in high-level communications and marketing strategy including audience experience, social media engagement, creative storytelling, multi-channel content development, information design and architecture, and long-term business planning with an eye on efficiency. Additionally, I have significant experience in issues and crisis communications management, particularly in areas related to reputation management.
In my personal time, I can be found exploring the local arts, food, and culture scenes or conducting culinary experiments in the Main kitchen. I also like to indulge in all things tech, design, and business. I get my breath of fresh air from traveling, outdoor adventures, and photography.