Professionally, I lead a communications and public affairs team at UC Irvine, where my role spans across the campus and health affairs enterprise. My past experience includes having led an innovative and award winning communications team as the chief communications officer at UC Santa Cruz.
I specialize in high-level communications and marketing strategy including audience experience, social media engagement, creative storytelling, multi-channel content development, information design and architecture, and long-term business planning with an eye on efficiency. Additionally, I have significant experience in issues and crisis communications management, particularly in areas related to reputation and community management.
In my personal time, I can be found exploring the local arts, food, and culture scenes or conducting culinary experiments in the Main kitchen. I also like to indulge in all things tech, design, and business. I get my breath of fresh air from traveling, outdoor adventures, and photography.
Cause celebs: The CLUB – An Incubator of Women Leaders, HiPower, Mathcounts, Girls Incorporated of Orange County
Engaging and impactful communications help to connect, build, and sustain relationships. The most memorable communications often come in the form of a story with different elements of media woven in – a practice that I call storylooming.
Long-term planning under severe budget and human capital constraints is a fun challenge: How can we plan for optimum output while ensuring the most efficient use of resources? Constant change reminds me to keep my strategies fluid and nimble.
I am often commended for fostering constructive conversations and creative thinking. My ability to effectively apply big picture strategy to business planning, budget development, and personnel management have enabled my teams’ demonstrated successes.